Technology Copywriting: The Art of Making Ones and Zeros Feel Human
According to the highly unofficial, slightly sarcastic, and occasionally accurate Merriam-Webster for Nerds, copywriting is: “The mysterious art of convincing humans that clicking a button, reading a paragraph, or staring at a screen will make their lives 12% cooler.” Yes, that’s right – copywriting is basically Jedi mind tricks, except instead of lightsabers, you wield…
